Deciding which branding technique can be a difficult task. With a wide range of decoration methods available we offer digitally controlled branding methods that will enhance any logo or advertising message. Suitable logo branding techniques include embroidery, laser engraving, screen printing and pad printing. To understand and to get more information about the different decoration styles read more in the details below.
Pad printing uses a silicone pad to transfer a logo or image onto a product from a laser etched print plate. It is one of the most popular and affordable branding techniques for promotional products due to its ability to print logos onto flat, uneven or curved surfaces however the size of print may be limited by the curvature of the product. Multiple print colours can also be printed in a single pass.
A screen printing image is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects. Large print areas are economically achievable and this technique is ideal for large solid areas of colour.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding. Ideal for large or complex multi-colour or full colour prints.
Sublimation ink is printed onto transfer paper and then heat pressing it onto the product. For products that have a special coating or suitable fabrics.
Imitation or mock etching uses a special pad printing ink and creates a laser etched like effect on glass products. It produces a subtle high perceived value finish that looks like laser engraving yet can be done at a lower cost. It can be applied to cure or flat surfaces.
Laser engraving produces a permanent natural finish using a laser to mark the product. The branding becomes part of the surface and is permanent.
Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. Higher perceived value than other forms of branding.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Embroidery uses rayon thread which is stitched into the product. Excellent on textile products. It offers higher perceived value and a depth of branding quality which other processes can’t match and the finished image has a slightly raised effect.
Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
Produces a stunning 3D effect that elevates the perceived value of a product.